Regional Authenticity. How Geographical Indications and Tradition Build Wine Value and Open the Door to Promotion with EU Funds

Geographical Indications (GIs) — in the EU – Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) — legally link a product’s name to a defined place, production methods, and quality criteria. For wine, GIs codify terroir, grape varieties and traditional practices into a product specification and a control system. That formal link protects reputation, reduces information asymmetry for […]